VVirat Kohli's franchise wants to unite fans on an innovative digital community platform.
The decision to rest Virat Kohli and Rohit Sharma in the last two ODIs against West Indies has drawn a lot of flak, but Ravichandran Ashwin defended the team management's call saying critics were finding fault for the sake of it.
Virat Kohli has finally clarified his stance on unfriending the Australian team, saying he 'meant only a couple of guys' and that his comments were blown out of proportion. But what has made the Indian captain changed his tune? Does the Indian Premier League ring any bells, asks Norma Godinho/Rediff.com.
Indian cricketer and Mumbai Indians skipper Rohit Sharma, on Wednesday, said he enjoys challenges and responsibilities and is hopeful that the next Indian Premier League (IPL) season will be successful for the franchise.
Kings XI Punjab co-owner Preity Zinta feels that every year problems related to the Indian Premier League "do affect" the franchise as a brand and its business as the cash-rich league has become some sort of a "whipping boy". "Yes, it does affect the brand and it is unfair to the owners. It affects our business as every year there is some controversy or some rumours that come up. I believe at one level IPL has become a whipping boy for many," Zinta told PTI during an interaction on the issue of Maharashtra drought that led to shifting of 13 matches. It must be noted that in 2013, IPL was rocked by spot-fixing scandal due to alleged involvement of three Rajasthan Royals cricketer including former India international turned politician S Sreesanth.
As advertisers finalise plans to make the most out of the cricket fever during the upcoming IPL, the digital medium is increasingly emerging as a favoured platform for many brands and companies.
Controversies sell, and the latest series of incidents involving IPL have only added more drama to the T20 league rather than denting its brand equity, according to industry experts and advertisers.
The Indian Premier League is facing a rough pitch. With a little over six months to go for the third leg of the most successful cricket properties of recent times, with a brand value of $2 billion, IPL is facing hostile bouncers -- four to be precise -- that it is finding hard to negotiate.
Amid the furore over holding IPL matches in drought-hit Maharashtra, India's limited over skipper Mahendra Singh Dhoni said shifting matches will not resolve the perennial crisis as it requires a "long-term" solution. "If you see, all these questions are good to hear, I think for us it's more important to seek long-term solutions," said Dhoni when asked about his views about the prevailing drought in Maharashtra. The dire situation over potable water in the state has sparked a raging debate over the suitability of playing IPL games in the state, besides leading to a PIL filed in the Bombay High Court challenging the use of large quantity of water for maintaining pitches despite the grave water crisis. There have been demands to shift all IPL matches out of Maharashtra.
After a five-day long visit, Apple CEO Tim Cook left India with a note that he can't wait to return to the country. The visit of Cook coincided with 25 years of the iPhone maker's presence in India. Cook arrived in India on Monday. The visit started with the launch of the first official Apple store in Mumbai on April 18 followed by a second in the national capital on April 20.
While the other owners of Indian Premier League teams are gearing up to pick up players in an auction some time this month, Emerging Media and Lachlan Murdoch, the combine which has bagged the Jaipur team, has firmed up its marketing and promotion plans.
RCB, led by their captain Virat Kohli, has always been a team full of stars but has not played to its potential. After reaching the final in 2016, it has had three forgettable seasons.
Of all the talented cricketers that Shane Warne has seen over the years, Sanju Samson is ' a very special talent' and the Rajasthan Royals mentor is hoping that the big-hitting batsman would become an India regular in all formats if this IPL goes well for him.
Six years hence, that child artiste, Digvijay Deshmukh, now all of 21, got picked at the IPL auction by Mumbai Indians for Rs 20 lakh.
Former skipper Sunil Gavaskar has suggested that Rajkot, the new team in the Indian Premier League, should have an Indian captain, saying it makes sense to have somebody who knows the local players well at the helm.
'With this revamp the anonymous journey of the user will begin wherein he will not have to sign in every time he accesses the app.'
The diamond-studded Indian Premier League winner's trophy, encrusted with rubies and yellow and blue sapphires, was unveiled in Mumbai on Monday by IPL chairman and commissioner Lalit Modi
American football legend Larry Fitzgerald, double Olympic gold medallist basketball star Chris Paul are among the new investors in IPL franchise Rajasthan Royals.
'To not see the result that you want to, it can be very disheartening and that is what everyone's feeling right now.'
Mitchell Santner's experience of playing for Chennai Super Kings in various Indian grounds has proved to be very handy for the New Zealand side, which will bank on its premier spinner to inflict damage on hosts when the two teams lock horns in Dharamsala on Sunday.
Narendra D Modi and his party campaigned in these elections uncharacteristically without any big ideas. Of course, winning each election at all costs could be a big idea as well, observes Shekhar Gupta.
Sunanda, who was not married to Tharoor then, had refuted allegations of any wrongdoing.
In discussion with IPL to create brand positioning campaigns and even an IPL profile page for Orkut users, Google is serious about monetising its social media portal. "Last year, we built a stronger base of marketers and invested in internet advertising. In 2009, we should make revenues from our social media platform," says Google India Managing Director Shailesh Rao.
Coca-Cola will, apart from the coming World Cup in England and Wales, feature as the exclusive non-alcoholic beverage partner at all major ICC events -- men's and women's T20 World Cups in Australia in 2020, ICC Women's World Cup 2021 in New Zealand... Also, the World Cup 2023, to be hosted by India.
The Indian Premier League will get two new teams on Tuesday for the ninth edition of the popular Twenty20 tournament.
'The IPL is by the biggest sports property in the country and having it will give any digital video player an edge.'
Check out the celebrities who came out to support their favourite teams in the first few matches of the Indian Premier League.
The company has booked around 350 spots for the 2015 tournament.
Sony's estimated profit on IPL over 10 years is 2,500 crore. Why didn't it fight tooth & nail to keep the rights?
Lalit Modi had gained in prominence and it was all evident from his high-flying lifestyle
Speaking at the media conference that followed the IPL Players' draft, Pune spokesperson Subrato Talukdar said Dhoni. was an automatic choice for the new franchise.
Former India head coach Ravi Shastri believes captaincy comes naturally to Shreyas Iyer, who has impressed in his first season as Kolkata Knight Riders captain.
A look at what your favourite celebrities are tweeting.
SET Max, the official broadcasters of the Indian Premier League (IPL)cricket tournament, has already hit a sixer with the third edition of the twenty20 league. The channel is estimated to rake in over Rs 650 crore, 30 per cent higher than it got in IPL-2.
The IPL, all of a sudden, may have some catching up to do with the Big Bash.
World Sport Group India (WSG), the sports marketing partner of the Board of Control for Cricket in India (BCCI), is in talks with three more sponsors, one each from the banking, petroleum and airlines industries to sign deals worth $200 million (about Rs 800 crore) for ground sponsorship of the Indian Premier League (IPL) matches. These sponsors will have an opportunity to exclusively advertise their brands on the grounds for five years.
The Indian Premier League cricket fever is all set to spread online with the merchandise of Chennai and Punjab teams being available on shopping website eBay for avid fans.Right from Lassi Glasses to Mugs to Badges, the merchandise of the two IPL teams -- Kings XI Punjab and Chennai Super Kings are on sale on the website.
'So I have pushed pretty hard in these 10-12 days in training, and my skills are up to the mark -- my body feels good and now it's all about getting into that competitive frame of mind and enjoying the match.'
Has the IPL, its players and fans become secondary as big companies cynically use India's most followed and visible sport to push their phone or toothpaste brands?
The upcoming Indian Premier League is not only about entertainment but it also carries a bundle of hopes for out-of-favour all-rounder Yusuf Pathan, who is eying a comeback into the national team through the T20 event.
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